Amazon Ads enables Amazon Store owners to reach 300 million+ active daily shoppers at the final stage of their online purchase journey.
The easiest way to get your products noticed on Amazon is through Amazon Pay-per-Click (PPC) ads. After all, there are close to 120 million products on Amazon, and you don’t want your listings to get lost in the noise. And while your organic ranking — the place where your product appears in search results naturally — is important, advertisements help increase your product’s reach on the platform.
Why are Amazon Ads important for Amazon Sellers
The number of sellers and products offered on Amazon, as well as the quality of the product detail pages has increased significantly in recent years. Due to this competition it has become harder to show up in the organic search results on page 1. Organic search results are the unpaid search hits displayed by the Amazon search algorithm.
This not only increases sales through the ad, but also has other positive effects: When campaigns work well, the number of product detail page views increases, which in turn leads to an increase in both sales and seller performance, resulting in a higher number of organic rankings and organic ratings.
Specific Services We Offer
- Industry/Competition Research
- Keyword Research and Selection
- Campaign Management, Strategy and Maintenance (or Improvement of already running Campaigns)
- Ad Text Creation and Submission
- Conversion Tracking
- Call Tracking
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing