Facebook/Instagram Ads are crucial part of Social Media Marketing. Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. Instagram has lower number of active users and that number seems to rise constantly.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.
Facebook has multiple campaign types to help your business grow. This, mixed with the visual nature of Facebook and the precise audience targeting, makes testing and ongoing optimisations an integral piece of the management process.
Facebook/Instagram Ads - Benefits
- Your customers spend most of their time on Facebook/Instagram;
- Most targeted form of advertising;
- The cheapest form of advertising;
- Fast;
- Increases brand awareness, website traffic, revenue, sales, leads, customer attribution;
- Measurable;
- Can lower your cost per acquisition;
- It can drive off-line sales;
- Engages your website visitors;
- Drives repeat business;
- Builds engagement;
- Increases word-of-mouth and referrals;
- Helps you break into new markets;
- Your competitors are using Facebook advertising;
- You can get an edge on larger businesses;
- More effective than organic (organic Facebook/Instagram is almost dead).
We’ll help you analyse your competition, use our research results to create compelling campaigns, track said campaigns, and monitor engagement and interactions.
Specific Services We Offer
- Industry/Competition Research
- Keyword Research and Selection
- Campaign Management, Strategy and Maintenance (or Improvement of already running Campaigns)
- Ad Text Creation and Submission
- Conversion Tracking
- Call Tracking
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing