Bing Ads are getting more popular. Bing is a popular search engine competitor to Google, and can be an important part of a comprehensive pay-per-click advertising program. Advertising through Bing also enables you to reach Yahoo! search engine users.
With approximately 9.6 billion searches logged per month on Bing, placing ads here simply makes good sense. And because fewer people are advertising on Bing, you’ll pay less while still generating an impressive amount of leads for your business through Bing PPC ads.
Bing Ads - why they are so important
It is important to notice that Bing is the default Windows search engine on hundreds of millions of Microsoft products. That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services.
And, according to Microsoft:
- Bing users spend 36% more money online when shopping from their desktop computers than the average internet searcher;
- 137 million people use the search engine;
- There are 6 billion searches on the platform every month;
- Nearly 35% of all online searches in the U.S. are done on Bing.
Specific Services We Offer
- Industry/Competition Research
- Keyword Research and Selection
- Campaign Management, Strategy and Maintenance (or Improvement of already running Campaigns)
- Ad Text Creation and Submission
- Conversion Tracking
- Call Tracking
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing