PPC Remarketing Campaigns are based on a use of special pieces of code to keep tabs on individuals that have already engaged with your website in some capacity. You can embed a tracking code on the pages you wish to retarget for, and your display ads will appear on third party sites that the user visits.
The main point with remarketing is that you want to find those people who have shown enough interest in your products or services to visit your website. These people are more likely to perform whatever activity you’re considering a conversion compared to people who have not yet been to your website.
Use this PPC service to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.
PPC Remarketing Campaigns - Benefits
- Extremely cheap;
- Target a specific audience;
- lt lets you personalise incentives
- Improve conversions : if a user has visited your site in the past, then they probably were interested in your product or services at some point. By using remarketing to remind them of your product and to offer them a deal, this greatly increases the chances of them converting;
- Incredibly powerful for brand building.
At Work at Katali, our retargeting ad campaigns are typically paired with our PPC marketing services for optimal results. This combination lets you invest marketing budget on users who have expressly shown interest in your brand or market solutions.
Specific Services We Offer
- Campaign Management, Strategy and Maintenance
- Data Analysis and Tracking
- Personalised Reporting Dashboard
- Landing Page Strategy, Design & Development
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing