Linkedin Ads are powerful. LinkedIn has 560 million professionals who have twice the buying power of the average audience and not advertising on LinkedIn is a huge missed opportunity.
While platforms like Facebook have lots of personal demographics, LinkedIn specialises in career-related filters that you can’t find anywhere else. What is important to mention is that LinkedIn allows you to boost your content, deliver personalised ads to LinkedIn inboxes, integrate your list of contacts, retarget LinkedIn members who have visited your site, and generate ultra-targeted leads within minutes.
LinkedIn offers us different type of ads. The first are sidebar ads. These are small and text-based with a single square picture. The next type is sponsored content. Those are similar to Facebook’s news feed ads, since they show up in the LinkedIn feed just like Facebook ads.Finally, you can also use sponsored InMail. This is essentially private messaging that you pay for, and you can use it to target very specific audiences.
LinkedIn Ads - what makes them so special
- They are the only true professional social platform
- Targeting by professional profile (such as skill set, industry, company size & name etc.)
- Better conversion rates
- Higher advertising costs but bigger ROI potential
- Matched audience targeting
Specific Services We Offer
- Campaign Management, Strategy and Maintenance
- Data Analysis and Tracking
- Personalised Reporting Dashboard
- Landing Page Strategy, Design & Development
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Audience targeting
- Ad Optimisations, Monitoring & A/B Testing