Google Ads is the advertising platform of Google, where ads are served to users when they perform a search.
Google is the most popular search engine in the world and thus it is the most competitive PPC market. When you need to meet your customers where they are, PPC advertising on Google is a great start.
Instant benefits of Google Ads is that it improves the visibility of the brand and brings in faster results.
The effectiveness of a Google Ads campaign can be subjective based on your company needs, goals, and specific industry. Your success in Google AdWords can be determined by a number of factors, including (but not limited to):
- How competitive the keywords you’re bidding on are
- If the keywords you’re bidding on lead to conversions for your business
- The quality of your ad copy and calls to action
- The amount of money you’re spending and the bidding strategies in place
- The quality of your website and the landing pages your ads are directing to
Google Ads Benefits
- It works faster than SEO.
- Increase brand awareness.
- Reach more customers through their Gmail Inbox.
- Reconnect with visitors of your website.
- Measure your performance consistently.
- Explore more using your ads.
- Tackle your competition better.
Specific Services We Offer
- Industry/Competition Research
- Keyword Research and Selection
- Campaign Management, Strategy and Maintenance (or Improvement of already running Campaigns)
- Ad Text Creation and Submission
- Data Analysis and Tracking Through PPC Monitoring
- Call Tracking
- Personalised Reporting Dashboard
- Landing Page Strategy, Design, Development, and Optimisation
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing