Google Shopping Ads, also known as Product Listing Ads are Google’s paid shopping advertisement program, which includes the Google Shopping data feed, the Product Listing Ads and the Google Merchant Center dashboard.
When someone searches for some product on Google search platform Product Listing ads will pop up. Your customer will see a picture of your item, its price, and your store name. Customers that click on your ad will be directed to your website where they can buy your item. Shopping campaigns don't use keywords to determine relevancy- Therefore your product titles and descriptions have to be keyword-rich but also appealing to a potential buyer who is viewing your ad; Google uses this data to see if your products are relevant to a search query.
This way of advertising is one of the best choices for online merchants. It’s proven to generate the most traffic and profit for online businesses. The added benefit of immediate gratification the web surfer sees the photos and prices of the product(s) they searched for. It entices more clicks, and consecutively more sales, for instance.
Specific Services We Offer
- Industry/Competition Research
- Keyword Research and Selection
- Campaign Management, Strategy and Maintenance (or Improvement of already running Campaigns)
- Ad Text Creation and Submission
- Data Analysis and Tracking Through PPC Monitoring
- Call Tracking
- Personalised Reporting Dashboard
- Landing Page Strategy, Design, Development, and Optimisation
- Copywriting for New Campaigns
- Bid and Budget Optimisations
- Geo-targeting Strategy
- Ad Optimisations, Monitoring & A/B Testing