Analytics & Conversion Tracking can tell you if your marketing and business strategies either perform well or need adjustments. It gives you the much-needed evidentiary basis for business decisions meant to improve customer satisfaction, ROI, CRO (conversion rate optimisation), profit margins and growth. If you have the right information about where your website’s traffic is coming from and how users are performing on your website, you will be better informed and able to make calculated business decisions that affect your revenue.
Tracking means using the right codes in the right places to generate accurate data, and analytics means capturing insights from this data to help inform your decision-making.
Why are Analytics & Conversion Tracking so important
The point is conversions are important, which makes tracking them even more important. Just less than 50% of active Google Ads accounts implemented conversion tracking. It is important to understand that tracking conversions and analysing data itself won't increase sales overnight, but it can lead to smarter marketing decisions. In case you don't track your conversions there is no clarity as to whether your marketing efforts are actually working.
Why Work with Katali?
- We treat analytics as a core element of your digital marketing
- We ensure tracking and analytics are properly set up for your campaigns
- We provide ongoing expert guidance around accessing the right metrics
Special Services We Offer
- Analytics Code Configuration (Installation of Google Analytic code on your website and configuration to your business needs).
- Event and Goal Configuration (Track your website visitors with specific Analytic goals)
- Custom Reports (Customised reports with information to take your business to the next level)
- E-commerce Tracking (–E-commerce tracking helps in correlating sales data with website usage data such as traffic medium/source, bounce rate, landing pages, sessions, etc. )
- Advanced Tag Management ( We have extensive experience with Google Tag Manager, which provides the ability to tag elements of the site such as button clicks, form submissions and so on. It allows you to track conversion for forms that don’t have a thank you page, and pull data dynamically on a page-by-page basis. Google Tag Manager also allows us to bring a lot of tags into one account and simplify the tagging processes to boost page load speeds and trim implementation time.)