PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organising those keywords into well-organised campaigns and ad groups, to setting up PPC landing pages that are optimised for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks.
It’s important to notice that the organic or natural search results are listed in the center of the search engine results page, while the paid or sponsored ads are usually the first couple of listings at the top, and the listings in a column on the right side of the page.
